A COMMITMENT TOOUR COMMUNITY
Client Spotlight - Beverly Debolski
Beverly Debolski is the founder of Straight Up Marketing, a consumer-focused marketing consultancy that helps businesses create meaningful relationships with their customers for deeper brand connections. Beverly started working in the sixth grade as did each of her 7 siblings. They progressed through the stages of their family-run high-end menswear store, beginning with gift wrapping, then moving to the back office, and finally making their way up to the sales floor.
Beverly learned the power of connecting with customers in a meaningful way from her experience working with people would came from far and wide to visit her family’s store in Lubbock, a small city in West Texas. She carried this mindset with her through her time at Georgetown, her first marketing position at Neiman Marcus and through all her successive roles. Throughout her career she developed her understanding of customer demand and utilized her storytelling skills to build, lead, and transform marketing teams and practices for companies such as Autodesk and EO Products.
In December of 2019, Beverly decided it was time to build more than a marketing team or practice for someone else, but a business built on her knowledge and expertise. Her company, Straight Up Marketing launched in May, amidst the biggest health crisis and most tumultuous market environment in decades. While these circumstances created a difficult environment for cultivating a new business, Beverly saw this as the perfect time for her company’s vocation; building lasting brand connections by focusing on customers’ needs and eschewing marketing hype.
The consultancy structure of Straight Up Marketing allows for a more affordable, flexible solution for a variety of different companies as well as a chance to educate more and more marketing professionals on the importance of empathy-driven marketing. She believes that the consumer has more power than ever before. They can choose what types of ads they see, how often they see them, and even the information those ads contain. Consumers can spot authenticity, or lack thereof, instantly; COVID-19 highlighted this even more. With her consumer-centric marketing strategy she empathizes with customers to understand what they need from the brands they are supporting. Beverly’s goals for the companies she works with align with her own values of integrity and humility as she strives to be “straight-up” with her clients so they can build customer relationships and a bottom line that can weather any storm.
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This Giving Tuesday, Karp Capital chose to continue to support one of our local charitable organizations, the San Francisco Marin Foodbank. Giving Tuesday is a global day of ‘giving’ usually celebrated the first Tuesday after Thanksgiving, however this year was celebrated May 5th as an emergency response to COVID-19. Food insecurity grew greatly as unemployment reached record-breaking numbers. People no longer had an income to provide for their families adding to the already massive community that the food banks have been providing for consistently.
We aided the San Francisco Marin Food Bank’s Giving Tuesday venture by donating over 2,000 meals to our food-insecure neighbors. In the past we have been able to see the difference of our philanthropic work with them by working in the warehouse and sorting through thousands of pounds of food. However, in order to stay responsible and keep our community safe and healthy we chose to help from home. Food banks all over the country took action on Giving Tuesday and matched donations and meals and provide for those affected by the economic turmoil caused by the Coronavirus outbreak.
CHARITIES WE SUPPORT
Becoming Independent — also known as BI — helps people with developmental disabilities live meaningful and productive lives. We are a nonprofit community benefit organization serving Sonoma, Napa and Solano counties with a purpose of elevating human abilities for the mutual benefit of our Community.
The Women’s Daytime Drop-In Center (WDDC) is a 501 (c)(3) non-profit program, in the San Francisco Bay Area, empowering women and children to move from the streets to a home by providing ongoing and intensive counseling, case management services, daily support groups, a comprehensive children’s program, a variety of referral services, and a transitional housing program for four single parent families.
Headlands Center for the Arts is a multidisciplinary, international arts center dedicated to supporting artists; the creative process; and the development of new, innovative ideas and artwork. Headlands artists programs support artists of all disciplines—from visual artists to performers, musicians, writers, and videographers.
Venetia Valley School Foundation to help access desperately needed resources. The families of Venetia Valley do not have the resources to pay for necessary programs. The future of these kids requires investment and the vision and generosity of individuals and foundations keyed in to changing demographics.
The SF-Marin Food Bank has been servicing the Bay area for over 30 years. Their goal is to end hunger in San Francisco and Marin. The Food Bank feeds over 140,000 per week and continue to work towards closing the gap and filling 35 million ‘missing’ meals.
San Francisco Trial Lawyers Association (SFTLA) promotes civil justice through education and trial advocacy. For over fifty years, SFTLA has served the needs of the plaintiff’s bar.
Delivering over 100 programs annually, the association is dedicated to connecting human resources professionals with practice resources, leading California-specific training, legal and legislative developments.
The Sausalito Chamber of Commerce Promotes, Represents & Supports Sausalito Businesses and Residents Providing Referrals, Networking & Marketing Opportunities.
The National Association of Plan Advisors, an affiliate organization of the American Retirement Association, was created by and for retirement plan advisors.