Working With Others
Client Spotlight - Graye H. Wolfe, Sr.
When Graye H. Wolfe, Sr. sold his Idaho-based Golden Rule Dealership Group (Wolfe Automotive, Inc.) in 1997, he was the youngest CEO of a company its size in the U.S. automotive industry.
Graye was also among the most experienced, as he joined his father’s business at age ten, and worked while carrying out assignments of increasing responsibility for one of the Pacific Northwest’s largest dealership groups.
Graye was appointed his first dealership in 1983, at age 22, becoming the youngest General Motors dealer ever franchised in the U.S. Graye took over the entire dealership group when his partner/father passed away unexpectedly in 1993. Within four years, he added four additional dealerships and franchises, bringing his total to ten rooftops and 14 franchises. The dealership group was Idaho’s 6th largest private employer and Idaho’s highest volume new car dealership group.
Since the dealership group sale in 1997, Graye formed and operated a successful consulting company, Performance Improvement Concepts, Inc., specializing in the development, growth, and business practices of numerous multi-franchise dealers across the country. His experience and ability to assist dealers to not “reinvent the wheel” resulted in great results for these dealer groups.
His career with Portfolio started in 2002 and has been very successful. Under Graye and his team, they formed and manage over 500 Portfolio dealer reinsurance companies for dealers across the U.S. Graye is able to articulate the specific benefits of reinsurance to the dealer, the dealer’s family, and dealership, explaining the benefits of building personal wealth by owning their own Portfolio reinsurance company. Graye is a frequent speaker at NADA and NCM Dealer 20 Groups, several large dealer banks, and JD Powers & Associates. He resides in his home state of Idaho with his wife Brenda and their 4 adult children. Graye is an avid and experienced pilot and enjoys hunting and fishing in the Northwest.
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